Returning to the workplace

About

Context: Wells Fargo was looking to launch an RTO plan to anxious, confused employees who’d been operating off of rumors for months.

Goal: Help employees understand Wells Fargo’s plan for returning to the in-person workplace—and what they need to do.

Strategy

Launched an employee experience that conveyed the timeline, set expectations, and built confidence in safety measures. Designed to deliver personalized critical information and solicit feedback.

Services

Concept, presentation, information architecture, content design, copywriting, feature development

Developed voice and tone

  • Instructional, direct, and actionable

  • Keep tone informative and use to build confidence and address uncertainty

  • Encourage feedback

  • See and hear commitment from leadership

  • Show what to expect in a workplace and types of behavior to model

Designed instructional features

  • Step user through what they need to do and when they need to do it

  • Provide guidance for specific scenarios that come up in workplaces

  • Give users the context they need to take action

Personalized details by  location

Deliver critical information personalized for a user’s workplace location

Additional responsibilities:

  • Concept, defined data to use, and wrote labels

  • Partnered with product management, corporate properties, and engineering

Evolved experience as things changed

As business direction and user needs shift, site content evolves. 

  • Provide information to audiences in different places of return journey.

  • Prepare employees to return.

  • Continue to provide clear instruction on what to do and when to do it for employees in a workplace.

  • Continue to deliver critical health and safety guidance for employees in a workplace.