Explaining the LIBOR transition

About

Explain a complex topic to all customers so they understand how they might be impacted and where to go for support.

Strategy

Designed a single-page experience that helps customers understand LIBOR, fosters confidence in bank’s transition plan, provides resources, and connects impacted customers to their support channel.

Services

Information architecture, content design, partner with legal and compliance on content, partner with developers to design and launch within process constraints